KMD Brands pioneers new emissions tool

KMD Brands is the first outdoor apparel brand globally to adopt Worldly’s Product Impact Calculator, a new tool bringing sharper focus to Scope 3 carbon footprint of individual products. 

At KMD Brands, as with much of the apparel and retail industry, Scope 3 emissions are significantly higher than our Scope 1 and 2 emissions. The emissions created through the manufacturing of our materials and production of our products represent the largest portion of our overall footprint. 

“Knowing the emission footprint of individual products is the first step to reducing it,” says Shasta O’Loughlin, Head of ESG at KMD Brands.  

From insight to impact 

KMD Brands already uses Worldly’s factory-level Higg Facility Environmental Module (FEM), brand-level Higg Brand and Retailer Module (BRM) to track impact and Higg Facility Social Labor Module (FSLM) to monitor social compliance within our factories. Now, we’re applying the Product Impact Calculator to our apparel range – from boardshorts and puffer jackets to swimwear and wetsuits – with footwear to follow. 

“Worldly helps us shift away from assumptions and averages, and allows us to dig into the detail to make better decisions.” 

As global expectations for transparency increase - especially in Europe - KMD Brands’ progress in emissions tracking is both timely and forward-looking. 

“This is more than a compliance tool. Worldly can help our teams understand the carbon impact of the choices we make, from materials to which factory is working to reduce their emissions. This builds knowledge, shifts behaviour and accelerates change.”